At Löwenzahn Organics, an ecologial family food brand, I had the privilege of contributing my expertise in PR, strategic consulting, and influencer relations. A standout project during my collaboration was the co-creation of the impactful equity campaign, #coolmomsdontjudge. This innovative campaign resonated strongly, sparking meaningful conversations and fostering a societal shift. By challenging stereotypes and celebrating inclusive parenting, it not only elevated Löwenzahn Organics' brand presence but also made a significant social impact.

A standout project during my collaboration was the co-creation of the impactful equity campaign, #coolmomsdontjudge. This innovative campaign resonated strongly, sparking meaningful conversations and fostering a societal shift. By challenging stereotypes and celebrating inclusive parenting, it not only elevated Löwenzahn Organics' brand presence but also made a significant social impact. Through targeted strategies and effective communication, we were able to reach a broad audience and inspire change.

Since 2020, I've had the privilege of managing and fostering the growth of the esteemed midwife and influencer, Sissi Rasche. Leveraging my expertise, I've curated brand partnerships, facilitated business expansion, and handled contract negotiations while overseeing various aspects of her career, including People PR – ensuring her continued prominence and positive presence within the public eye.

Sissi Rasche stands as a prominent figure, renowned for her expertise as a midwife and her thriving community on platforms like Instagram and TikTok. With a successful podcast, a published book, and a dedicated newsletter, Sissi has established herself as a trusted voice in the field.

Partnering closely with Merci Maman, I provided comprehensive consulting, PR expertise, and orchestrated impactful press tours. Merci Maman stands out in the realm of affordable yet high-quality jewelry, offering unique and personalized pieces that are hand-engraved, making each item a one-of-a-kind treasure for the entire family.

My collaboration with Merci Maman focused on reinforcing their brand identity and promoting their exceptional craftsmanship. Through strategic consulting and PR initiatives, we aimed to amplify Merci Maman's message, emphasizing the individuality and sentimental value inherent in each handcrafted piece. The orchestrated press tours served as a platform to showcase the brand's story

Working closely with Lottas Torten, I provided multifaceted support, managing invitations for their opening event and crafting compelling copy for their marketing materials. Additionally, I offered hands-on support during the challenging times of the COVID-19 pandemic. Lottas Torten, based in Berlin, is renowned for creating exquisite cakes for every occasion, where each masterpiece is a handcrafted work of art infused with love for intricate details.

My collaboration with Lottas Torten focused on enhancing their brand presence and communicating their exceptional craftsmanship. From orchestrating invitation management for their grand opening to crafting persuasive copy for their marketing collateral, our aim was to spotlight the artistry and uniqueness of each cake. Moreover, providing hands-on support during the pandemic underscored our commitment to the brand's success during challenging times.

Collaborating closely with Tracebloc, I provided invaluable expertise in copywriting and played a pivotal role in orchestrating the PR Kick-Off, specifically focusing on people PR for founder Lukas Wuttke. Tracebloc serves as a catalyst, bridging Enterprises and AI Vendors, positioning innovative solutions at the heart of enterprise challenges and fostering a landscape of groundbreaking solutions.

Through strategic messaging and impactful PR initiatives, we laid the groundwork for Tracebloc's compelling narrative, amplifying their mission and vision. Our tailored approach not only positioned Tracebloc prominently but also spotlighted the pioneering spirit of founder Lukas Wuttke, igniting interest and engagement within the industry.