crafting stories

& building brands 

At detales, we believe that every brand has a unique story to tell. We are your partners in crafting those stories, bringing out the heart and soul of your brand. With a passion for detail and a love for storytelling, we've been dedicated to the world of PR, Influencer Management and Copy Writing since 2017.


Our journey is one of growth, just like the brands we nurture. From family-focused businesses to innovative startups, we've been the driving force behind countless success stories. What sets us apart? A deep commitment to sustainability, ensuring that the brands we represent not only flourish but also contribute positively to the world.


Let’s transform your brand's details into tales that captivate and resonate – together.

about

Hej, I'm Friederike, the creative force behind detales. Since the inception of my freelance journey in 2017, I've embarked on a mission to strengthen brands through the art of storytelling.


My background in PR, Influencer Management, and Copy Writing has allowed me to weave narratives that not only engage but also inspire. Whether it's helping family-focused brands connect with their audience, nurturing startups into success stories, or managing influential personalities like the renowned midwife Sissi Rasche, I've been on an incredible journey of growth.


But detales is more than just a business name; it's a reflection of my philosophy. I believe in the power of details and the magic of tales. In the world of PR, we craft stories that resonate with your audience. In Influencer Management, we narrate your brand's story on platforms like Sissi's. And in Copy Writing, we meticulously sculpt each word to create compelling narratives.


However, I don't tread this path alone. While I often operate as a solo creative force, my approach is flexible. When the project demands it, I work with a diverse and like-minded team of freelance professionals. This collective shares my passion for storytelling and possesses a range of skills across various domains, allowing us to adapt and assemble tailored teams based on the unique needs of each client. Whether it's designers, photographers, social media strategists, or other PR specialists, I bring together a cadre of talents to deliver comprehensive solutions that elevate brands and narratives to their fullest potential.


Let's collaborate and transform your brand's details into unforgettable tales.


contact

cases

During the last years I accompanied a batch of different brands.  Find a selection of current and late clients as well as talents here.


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